TOGG: TRANSFORMING THE SMART VEHICLE INTO A SMART DEVICE

Consumers are increasingly expecting a more immersive, sustainable, and user-centric vehicle experience, with advanced features involving infotainment, safety, and comfort.1 This mindset aligns perfectly with Togg, a Turkish EV manufacturer aiming to design an automobile that’s more a smart device than just a mobility device.

Achieving this vision requires overcoming some significant electrical design challenges to achieve a robust vehicle platform with a simplified electrical and electronics (E/E) architecture that delivers resilient connectivity, deterministic processing, and enables centralization of intelligence/software using advanced semiconductor solutions. Enter ADI.

ADI and Togg created, through early collaboration, a robust solution for ADAS camera/sensor connectivity and infotainment systems—key technologies for Togg’s unique brand. Beyond this, ADI’s established ecosystem knowledge, dedicated support, and local talent in Türkiye and Europe enabled Togg to reach aggressive time-to-market goals.

AT A GLANCE

ADI TECH HELPS DRIVE TOGG’S INNOVATIVE VEHICLES

To build a radically different, smart mobility device with deeply personalized, highly immersive, electrified, safer, and smarter functions, Togg needed high bandwidth and low latency connectivity, precision sensing, deterministic processing, and centralized intelligence. Plus, Togg wanted to achieve a simplified E/E platform. ADI’s advanced technologies perfectly met these needs.

Togg leveraged ADI’s GMSL2 technology—designed by the ADI Istanbul Design Center team—to meet Togg’s desired performance levels, safety standards, and robustness, enabling reliable ADAS and infotainment systems.

WHAT ELSE CAN WE DO TOGETHER?

Overall, Togg is using ADI’s GMSL technology in five automotive displays and eight cameras (four surround view, one driver monitor, one in-cabin, and two electronic mirrors). With the strict European New Car Assessment Programme and European Commission Regulations (NCAP and EC) on driver monitoring systems (DMS), Togg is uniquely qualified to effectively address this mandate.

After experiencing ADI’s advanced technologies and collaborative support, executives at Togg thought, ‘what else can we do together?’ One thing they decided on was to explore ADI’s A2B, SHARC® DSP, and BMS solutions. This combination of technologies resulted in an EV platform that simplified the E/E architecture and helped reduce cabling complexities.





REDEFINING WHAT IT MEANS TO BE A SMART VEHICLE
A young girl with freckles and brown hair gazes forward, framing her face with her hands as the sun sets over a scenic landscape in the background.
When you set out to redesign (and redefine) an automobile, it takes more than intelligence and guts. It takes partnering with the best automotive technologists in the business who will ultimately be at the heart of your radically different vision. It means starting from scratch based on one simple rule: the focus is the user.

At Togg, its vision centers around a few key characteristics that truly differentiate the brand:

SMART: Listening to you, integrating with you, learning from you, and adapting to your needs—from finding charging stations to restaurants to appropriate music.
EMPATHETIC: Understanding how you might be feeling and adapting to the surroundings, adjusting lighting and music.
DATA DRIVEN: Countless customization options are at your disposal, in perfect harmony for you, with all your internet-driven activities.
CONNECTED: With advanced technologies, Togg connects the driver and vehicle seamlessly, from drivetrain to safety functions to in-cabin features.
SHARED: Connecting with fellow Togg drivers, you can create a shared experience, from parking spaces to battery power to game-day experiences.
STRONG BONDS + PROXIMITY = SUCCESSFUL COLLABORATION
When Togg first envisioned such an automobile, it realized that in order for a successful engagement, there must be close ties with its technology partner, both geographically and philosophically. This mirrored ADI’s ambitions as a company built on innovative, outside-the-box thinking. Plus, ADI already had engineering talent based on the ground, across Türkiye.

This intimate, side-by-side collaboration between both teams was crucial when tasked with transforming a smart vehicle into a highly personalized smart device. It also allowed ADI to meet Togg’s aggressive time-to-market deadlines through shared engineering expertise and native language proficiency.

Map view highlighting the location of Analog Devices in Istanbul, Turkey, marked with a red location pin.
A SMART DEVICE FOR THE WAY YOU LIVE … AND DRIVE
A futuristic car with a sleek design is seen from above, reflecting the sunset on its windshield as the driver navigates the road.
Togg’s and ADI’s collaboration helps transform the driving experience and take it to new heights in four distinct ways that help humanity and the planet: sustainability (less cabling, lighter cabins and higher EV range); safety (reliable ADAS features help meet government safety regulations); BMS (enhanced battery lifecycle management for faster charging and extended range); and immersive, personalized experiences (premium infotainment, and cabin ambiance systems help transform the joy of driving).

Togg’s smart device sets in motion infinite possibilities for discerning consumers who want an automobile that satisfies all their personal and safety preferences: user-centric, smart, connected, and even empathetic.

References
1 Acxiom “2023 Automotive Customer Experience (CX) Study”

From https://www.analog.com/